Samsung Family Hub: Inside The Fridge

Commercial Work
Agency: R/GA
Client: Samsung


When the door closes, a whole new world opens. Inside the Fridge follows one lonely chocolate syrup bottle seeking its perfect match.


  • 3.3 MM Views in the First Week

The Story

The new Samsung Family Hub fridge features a wifi-enabled touchscreen and a fridge camera so you always know what you have and what you’re missing. Inside Kristen Bell and Dax Shepard’s fridge is a bustling world where everyone’s found their match: lemon and lime, ketchup and mustard, even yoga for the veggie drawer.