Commercial Work
Agency: R/GA
Client: Samsung
Film
When the door closes, a whole new world opens. Inside the Fridge follows one lonely chocolate syrup bottle seeking its perfect match.
Recognition
3.3 MM Views in the First Week
Painfully cute real-life celebrity couple Kristen Bell and Dax Shepard add another painfully cute Samsung spot to their résumés today. – AdWeek
We can’t really decide who’s more adorable, the Bell/Shepard dynamic or that half-eaten cupcake. – Fast Co.Create
Prepare to catch the feels. Sweet. -AdNews
The Story
The new Samsung Family Hub fridge features a wifi-enabled touchscreen and a fridge camera so you always know what you have and what you’re missing. Inside Kristen Bell and Dax Shepard’s fridge is a bustling world where everyone’s found their match: lemon and lime, ketchup and mustard, even yoga for the veggie drawer.
