Michelin: “All the Performances In Every Tire”

Commercial Work
Agency: TBWA, /Else
Client: Michelin


In collaboration with TBWA\Paris and \Else, we created 20+ characters to bring Michelin’s unique tire development philosophy to life in a series of animated videos.


  • Annie Award NominationBest Animated Television/Broadcast Commercial

The Story

Guided by the Michelin Man, the Michelin Total Performance team personifies the exceptional combination of performances – safety, longevity, fuel economy and comfort – ensuring you’re equipped to face the range of driving challenges you encounter each day.