Commercial Work
Agency: TBWA, /Else
Client: Michelin
Film
In collaboration with TBWA\Paris and \Else, we created 20+ characters to bring Michelin’s unique tire development philosophy to life in a series of animated videos.
Recognition
Annie Award NominationBest Animated Television/Broadcast Commercial
Michelin Fantasy Parade Commercial Makes Pixar Look Unimaginative – Autoevolution
Lots of innovative character work here from director Limbert Fabian (who co-directed the incredible Chipotle “Scarecrow”) and the Moonbot crew for an ambitious new Michelin campaign – Stash
The Story
Guided by the Michelin Man, the Michelin Total Performance team personifies the exceptional combination of performances – safety, longevity, fuel economy and comfort – ensuring you’re equipped to face the range of driving challenges you encounter each day.
