Branded Content
Agency: Goodby Silverstein & Partners
Client: The Ad Council
Interactive Film
I Am A Witness is an interactive short film created in conjunction with an unprecedented coalition of media, corporate and non-profit partners including the Ad Council, Goodby Silverstein & Partners (GS&P) and others. Our goal is to empower teens to speak up when they see bullying.
Recognition
Annie Award NominationBest Animated Special Production
The Ad Council Adapts to Stay Relevant in an Age of Social Action – New York Times
An interactive online film about bullying with alternative endings – Cartoon Brew
The Story
A young boy named Jack is bullied by his classmates on and offline. As the viewer, you have the opportunity to change the course of Jack’s day by using the I AM A WITNESS emoji, calling out and putting a stop to the bullying.
