I Am A Witness

Branded Content
Agency: Goodby Silverstein & Partners
Client: The Ad Council

Interactive Film

I Am A Witness is an interactive short film created in conjunction with an unprecedented coalition of media, corporate and non-profit partners including the Ad Council, Goodby Silverstein & Partners (GS&P) and others. Our goal is to empower teens to speak up when they see bullying.


  • Annie Award NominationBest Animated Special Production

The Story

A young boy named Jack is bullied by his classmates on and offline. As the viewer, you have the opportunity to change the course of Jack’s day by using the I AM A WITNESS emoji, calling out and putting a stop to the bullying.