Ford Fusion

Commercial Work
Ford Motor Company

To launch the all-new 2013 Ford Fusion, we created an augmented reality mobile app to introduce the advanced technology and design of the car.

The Story

Players start exploring the 2013 Ford Fusion app by finding and “capturing” a Ford Blue Oval logo using the mobile device’s camera. Once unlocked, players could explore a series of futuristic worlds, unlocking details on car technology and design elements, in advance of the North American International Auto Show.