We’re honored to partner with Gatorade and TBWA\CHIAT\DAY on a new film collaboration, The Boy Who Learned To Fly, based on the life of Usain Bolt, which just reached 4 million views on YouTube.

From humble beginnings in a Jamaican schoolyard to his ascendance on the world stage, sprinter Usain Bolt finds a way to fly past the pressure. In the 7-minute short film, he re-discovers the joys of running, by keeping it light and overcoming the weight of fame, fulfilling his destiny as the fastest man alive.

During production, our team created three different versions of Usain Bolt for the film: a young wide-eyed kid, teen Usain and the incredible athlete he is today. We based these designs on images from his life and created each to demonstrate the inner struggles Usain Bolt experiences as the pressure of competing increases with each win.

 

To capture the richness of the textures, colors and spirit of Jamaica, our team used a combination of 2D and 3D animation techniques so that we could use the best of both techniques: “We get what’s great CG camera to move through space; and, we get what’s great about a painting in being able to control texture and edge, ” said co-director Jake Wyatt in our behind-the-scenes video.